It has never been easier to gather data about a websites traffic. This data is free marketing information for your business are you making the most of it ?
How to look at your website data.
There are now a number of tools available on the web, both free eg. Google Analytics and paid, like Clicker.com. For example, what country visits are from, how long they stay at your site. What page or pages are viewed, and this is just the beginning.
To gather this kind of information 15 years ago for a large bricks and mortar business was time consuming and costly. For a small business, it would not have even been considered.
If you have a website that does not have these tools set up, you are not leveraging your websites’ potential. You could be taking advantage of the free marketing tools to improve and attract visitors to your site.
So what can you do ? A small amount of time is needed to connect these data gathering tools. Once set up the data will be tracked automatically for you.
Step 1: You have the tools connected, check.
Step 2: Is understanding the data. Knowing what to look at is the key to produce well needed marketing data to keep moving your ideas and advertising in the right direction.
At Binary Bits we can help you if you’re ready to take the next step for your site with data analytics. We provide advice and helping you to start analysing your data. Your site will start working harder for you while you’re doing other things. And give you more ideas about what works and what doesn’t.